SFMC Analyst – Marketing Operations | IBM Pune, Maharashtra
Job Description
Summary
IBM India is hiring an SFMC Analyst – Marketing Operations to join its IBM Consulting BPO team in Pune. This role is ideal for candidates with experience in marketing automation, campaign setup, and digital marketing operations.
As a Process Innovation Professional at IBM, you will configure and deploy marketing campaigns across multiple platforms, optimize campaign performance, and ensure seamless integration with CRM and analytics systems. This is a great opportunity to work with cutting-edge marketing technologies, contribute to digital transformation initiatives, and collaborate with cross-functional teams to deliver measurable marketing results.
Job Details at a Glance
| Attribute | Details |
|---|---|
| Job Title | SFMC Analyst – Marketing Operations |
| Job ID | 54706 |
| Location | Pune, Maharashtra, India |
| Work Arrangement | Onsite |
| Shift | General (daytime) |
| Experience Required | Early Professional / Entry Level |
| Education Required | Bachelor’s Degree (Master’s preferred) |
| Area of Work | Enterprise Operations / Marketing |
| Employment Type | Regular, Entry Level |
| Travel Required | No Travel |
| Key Tools & Technologies | Salesforce Marketing Cloud, Marketo, HubSpot, CRM systems, Campaign Automation Tools |
Key Responsibilities
- Campaign Configuration & Setup: Configure marketing campaigns, landing pages, email campaigns, and automated workflows.
- Collaboration with Marketing Teams: Understand campaign objectives, target audiences, and requirements for accurate deployment.
- Tracking & Analytics: Implement tracking parameters and analyze campaign performance.
- Quality Assurance: Conduct QA checks and troubleshoot campaign setup issues.
- CRM Integration: Ensure marketing campaigns are integrated with CRM and analytics platforms.
- Process Optimization: Monitor and improve campaign setup processes for efficiency and effectiveness.
- Training & Support: Provide guidance and training to marketing teams on campaign setup tools and best practices.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related fields.
- Proficiency in marketing automation platforms (Salesforce Marketing Cloud, Marketo, HubSpot).
- Experience in email campaigns, landing pages, and workflow deployment.
- Strong understanding of campaign setup best practices and CRM integration.
- Excellent organizational, time management, and communication skills.
- Detail-oriented with problem-solving skills for issue resolution.
Preferred Skills & Experience
- Certification in relevant marketing automation platforms.
- Basic knowledge of HTML/CSS for campaign customization and troubleshooting.
- Experience with A/B testing and personalization in campaigns.
- Familiarity with API integrations for data exchange between marketing systems.
- Awareness of compliance and regulatory considerations in marketing.
- Continuous learning mindset to stay updated on marketing technology trends.
- Experience with project management tools for coordinating campaigns.
Why Join IBM Consulting?
- Work with global teams on digital transformation and marketing automation projects.
- Gain exposure to advanced marketing technologies and campaign management best practices.
- Thrive in a collaborative, growth-oriented, and innovative work environment.
- Contribute to process optimization initiatives for leading organizations worldwide.
Apply Now
Take your career to the next level as an SFMC Analyst – Marketing Operations at IBM Pune. Apply directly via IBM Careers:
Apply Now at IBM Careers