Senior Principal Product Marketing Specialist – Hybrid | Multiple Locations
Job Description
Summary
NTT DATA is seeking a dynamic and experienced Senior Principal Product Marketing Specialist to lead high-impact product marketing strategies across global markets. In this hybrid role, you’ll create compelling messaging, drive content strategy, and influence go-to-market success for innovative IT services and solutions. This is an excellent opportunity for a senior-level B2B product marketer with deep expertise in technology services marketing, content development, and campaign strategy. If you’re passionate about storytelling, strategic positioning, and driving market demand, this role is for you.
Job Details at a Glance
| Job Title | Senior Principal Product Marketing Specialist |
|---|---|
| Locations Available | Bengaluru, Hyderabad, Pune, Chennai, Delhi, Mumbai, Noida |
| Work Type | Full-Time, Hybrid |
| Job Category | Marketing, Communications, Product Marketing |
| Experience Required | 12+ Years |
| Reporting To | Global Marketing Vice President |
| Industries | B2B, IT Services, Technology Marketing |
| Key Tools | Web, Email, LinkedIn, Twitter, Dashboards, CMS |
Key Responsibilities
As a Senior Product Marketing Specialist, you will:
- Develop and execute a product/service-focused marketing strategy aligned with business goals.
- Create and manage messaging frameworks, competitive positioning, and go-to-market materials.
- Collaborate with offering leaders on high-quality assets such as:
- Product presentations
- Battlecards
- White papers
- Blogs, newsletters, and social content
- Sales enablement tools and case studies
- Video storyboards and campaign collateral
- Translate complex technical offerings into digestible marketing narratives.
- Influence campaign strategies across regions to drive lead generation and pipeline growth.
- Ensure all messaging aligns with branding, market trends, and audience needs.
- Own the digital content strategy for global and regional websites.
- Track marketing performance using KPIs, dashboards, and scorecards.
- Continuously evaluate and refine content lifecycle strategies to maintain asset relevance.
- Drive knowledge sharing, enablement, and best practice adoption across global teams.
Skills & Competencies
- Strategic Marketing Expertise: Long-term planning and alignment with business objectives.
- B2B Communication Skills: Exceptional writing, editing, and content creation.
- Stakeholder Management: Work with global senior leadership and cross-functional teams.
- Digital & Social Media: Deep understanding of platforms like LinkedIn, Twitter, email marketing, and CMS tools.
- Presentation & Storytelling: Ability to distill complex ideas into compelling, market-ready content.
- Analytical Thinking: Ability to evaluate metrics, campaign ROI, and adjust strategies.
- Innovation & Agility: Thrive in a fast-paced environment with shifting priorities.
Qualifications
- Education: Postgraduate degree in Marketing, Communications, or Advertising (preferred)
- Experience:
- 12+ years in product marketing or B2B marketing in IT services
- Experience with global campaign execution, content strategy, and branding in tech environments
- Strong consulting-style skills: research, storyboarding, business writing
Why Join NTT DATA?
- $30+ billion global leader in business and technology services
- Trusted by 75% of the Fortune Global 100
- $3.6 billion annual R&D investment
- Inclusive, diverse, and future-ready workplace culture
- Career development in over 50 countries
Apply Now
Ready to lead global marketing initiatives and help shape the future of IT services?
Join NTT DATA as a Senior Principal Product Marketing Specialist and elevate your marketing career.
👉 Apply directly on the official NTT DATA Careers Page