Senior Manager – Data Engineering, ETML | McKinsey & Company, Gurugram
Job Description
Summary
McKinsey & Company is seeking an experienced Senior Manager – Data Engineering to join its Digital Marketing hub (DMH) and ETML team in Gurugram, India. This role is ideal for professionals with 4–8 years of expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), and digital marketing analytics. As a Senior Manager, you will take ownership of data tracking, reporting, and marketing analytics workstreams, enabling clients to optimize marketing ROI, customer insights, and performance across digital platforms. The role also provides opportunities to work with cross-functional teams, advanced marketing tools, and innovative analytics solutions in a high-impact consulting environment.
Job Details at a Glance
| Job Title | Senior Manager – Data Engineering, ETML |
|---|---|
| Company | McKinsey & Company |
| Location | Gurugram, Haryana, India |
| Department | Digital Marketing / Growth, Marketing & Sales Practice |
| Experience Required | 4–8 years in GA4, GTM, and digital marketing analytics |
| Education | Bachelor’s or Master’s in Computer Science, Engineering, or related discipline |
| Key Skills/Tools | Google Analytics 4 (GA4), Google Tag Manager (GTM), Google BigQuery, Looker Studio, JavaScript, HTML, CSS, Google Ads, Facebook Pixel |
| Shift/Work Mode | Full-time, On-site in Gurugram |
| Industry | Consulting / Digital Marketing Analytics |
Responsibilities
- Lead GA4 and GTM implementations, ensuring accurate data collection, tracking, and reporting across client websites and applications.
- Troubleshoot and resolve tracking, data layer, and reporting issues using JavaScript, HTML, and CSS.
- Collaborate with developers and marketing teams to set up custom tracking, event tagging, and analytics dashboards.
- Provide insights for marketing ROI, customer lifecycle management, and campaign performance across Google Ads, Facebook Pixel, and other platforms.
- Own data pipelines and analytics workstreams, leveraging tools such as Google BigQuery, Looker Studio, and advanced reporting platforms.
- Partner with client service teams to deliver actionable insights, recommendations, and strategic analytics solutions.
- Contribute to continuous improvement, process optimization, and innovation within the ETML team.
- Mentor and guide junior analytics team members, supporting knowledge sharing and team development.
Skills and Qualifications
Required:
- 4–8 years of experience in GA4, GTM, and digital marketing analytics.
- Strong understanding of JavaScript, HTML, CSS, and debugging techniques.
- Experience with Google BigQuery, Looker Studio, and other data reporting/visualization tools.
- Familiarity with digital marketing platforms, including Google Ads, Facebook Pixel, and other third-party tools.
- Ability to work with cross-functional teams to implement custom tracking and data layers.
- Proven experience in data engineering and marketing analytics workstreams.
Preferred:
- Hands-on experience with advanced analytics, campaign performance optimization, and marketing ROI measurement.
- Strong problem-solving, communication, and leadership skills in a client-focused consulting environment.
- Experience in mentoring teams and guiding technical solutions for complex projects.
Benefits
- Competitive salary and comprehensive benefits package.
- Access to structured learning, mentorship, and professional growth opportunities.
- Opportunity to work with global marketing and analytics teams in a high-impact consulting environment.
- Exposure to cutting-edge marketing technologies, analytics solutions, and digital transformation initiatives.
Apply Now
Advance your career as a Senior Manager – Data Engineering, ETML at McKinsey & Company, Gurugram. Take ownership of digital marketing analytics, GA4/GTM implementations, and client data solutions to deliver measurable impact.