Manager – Salesforce Marketing Cloud (SFMC) | Marketing & Commerce | Deloitte India | Bengaluru

Job Description

Summary

Deloitte South Asia LLP is hiring a Manager – Salesforce Marketing Cloud (SFMC) Operations to lead end-to-end marketing automation, data-driven campaigns, and customer journey management across Marketing Cloud, Data Cloud, Personalization, and Salesforce Sales/Service Clouds.

As an SFMC Manager, you will design, implement, and optimize cross-cloud campaigns, leveraging tools such as Email Studio, Journey Builder, Automation Studio, SQL, Data Modeling, Einstein Recipes, and Audience Studio. This role requires expertise in data integration, marketing automation, personalization, and real-time customer experiences, with a strong focus on driving customer engagement, business growth, and digital transformation.

Join Deloitte Digital and help clients unlock the power of Salesforce clouds and data-driven marketing.

Job Details at a Glance

Key Responsibilities

Marketing Cloud Operations

• Implement, manage, and optimize Marketing Cloud campaigns across multiple channels including email, mobile, push notifications, and SMS.
• Design personalized 1:1 customer journeys using Journey Builder, Automation Studio, and Interaction Studio.
• Ensure seamless integration between Marketing Cloud, Data Cloud, and Salesforce CRM platforms.

Data & Technical Management

• Develop data integration processes ensuring data quality, standardization, and transformation.
• Manage data modeling, identity resolution, segmentation, and activation using Salesforce Data Cloud.
• Configure real-time integrations, API connections, and event tracking across web and mobile platforms.

Client Engagement & Delivery

• Collaborate with clients to define requirements, document deliverables, and set expectations.
• Deliver actionable insights using Einstein AI recipes, analytics dashboards, and campaign performance metrics.
• Translate business requirements into technical and functional specifications.

Team Leadership & Mentorship

• Guide, mentor, and collaborate with cross-functional teams to deliver scalable SFMC solutions.
• Ensure high-quality delivery, maintain governance standards, and drive process improvements.

Required Skills and Competencies

• Hands-on expertise in Salesforce Marketing Cloud (SFMC) and Data Cloud solutions.
• Strong knowledge of Email Studio, Journey Builder, Automation Studio, Interaction Studio, Audience Studio, and Einstein AI.
• Proficiency in SQL, data modeling, CRM integrations, APIs, JSON, and web analytics tools.
• Experience in real-time personalization, segmentation, and campaign activation.
• Ability to manage complex marketing operations projects and deliver measurable business impact.
• Excellent communication, documentation, and client engagement skills.
• Strong analytical mindset with a focus on optimizing marketing performance and data governance.

Preferred Qualifications

• Experience with marketing campaign strategy, brand promotions, digital asset management, and content management systems.
• Knowledge of mobile, loyalty, and social media marketing technologies.
• Previous experience working in large-scale Salesforce implementations for enterprise clients.

Why Deloitte Digital?

At Deloitte Digital, you’ll join a creative digital consultancy combining strategy, technology, and innovation. You will have the opportunity to deliver high-impact SFMC solutions, collaborate with industry leaders, and drive customer engagement at scale. Deloitte fosters continuous learning, hybrid work flexibility, and inclusive culture to help you grow your career.

Apply Now

Advance your career as a Manager – Salesforce Marketing Cloud (SFMC) and deliver data-driven, personalized marketing campaigns for global clients.

👉 Apply Now on Deloitte Careers