Data Analyst – Email Campaign (SFMC / Adobe) | Optum Careers Noida
Job Description
Summary
Optum is hiring a Data Analyst – Email Campaign in Noida, Uttar Pradesh, to drive data-driven email marketing strategies using Salesforce Marketing Cloud (SFMC) or Adobe Journey Optimizer (AJO). This role focuses on email template creation, responsive design, campaign analysis, A/B testing, and optimization. As a Data Analyst at Optum, you will help improve customer engagement, conversion outcomes, and overall marketing effectiveness by leveraging analytical insights and best practices in email marketing.
Job Details at a Glance
| Job Title | Data Analyst – Email Campaign (SFMC / Adobe) |
|---|---|
| Company | Optum (UnitedHealth Group) |
| Location | Noida, Uttar Pradesh, India |
| Job Category | Business & Data Analytics |
| Job ID | 2296692 |
| Experience Required | 3+ years in email production & marketing platforms |
| Qualifications | Expertise in SFMC, Adobe Journey Optimizer, HTML/CSS |
| Tools & Skills | Figma, Sketch, Photoshop, InDesign, A/B testing, responsive email design |
| Work Mode | Full-Time / Onsite |
Key Responsibilities
Email Campaign Development
- Create responsive and modular email templates aligned with campaign strategy and brand guidelines using AJO or SFMC.
- Deploy emails and configure multi-step customer journeys for optimized engagement.
Data Analysis & Optimization
- Monitor journey performance, engagement metrics, and conversion outcomes across campaigns.
- Conduct data-driven analysis to evaluate campaign effectiveness.
- Identify A/B testing opportunities and implement optimizations for improved results.
Collaboration & Reporting
- Work closely with marketing teams to ensure campaigns meet business objectives.
- Maintain accurate reporting on campaign metrics and performance insights.
Required Qualifications
- 3+ years of email production experience.
- Hands-on experience with Salesforce Marketing Cloud (SFMC) or Adobe Journey Optimizer (AJO).
- Proficient in HTML and CSS, with experience in responsive email design and testing.
- Strong experience in A/B testing, analytics, and campaign optimization.
- Familiarity with design tools like Figma, Sketch, Photoshop, or InDesign.
Soft Skills
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration with cross-functional teams.
- Detail-oriented with a focus on accuracy and quality in email campaigns.
Why Join Optum
- Play a key role in enhancing email campaign effectiveness and engagement.
- Work in an inclusive, high-performing team environment.
- Access opportunities for career growth, professional development, and innovation.
Apply Now
Start your journey as a Data Analyst – Email Campaign at Optum Noida. Apply today and drive impactful email marketing campaigns with data-driven insights: