Senior Consultant – Adobe Target | Digital Customer Marketing | Deloitte Bangalore
Job Description
Summary
Looking for a high-impact role in Digital Customer Marketing? Deloitte India is hiring a Senior Consultant specializing in Adobe Target, Adobe Analytics, and Adobe Experience Platform to join our Technology & Transformation practice in Bengaluru. As a Senior Consultant at Deloitte, you’ll design and implement cutting-edge A/B tests, multivariate tests, and personalized digital campaigns that drive customer engagement and business performance. This role is ideal for digital marketing professionals with strong Adobe Target expertise, eager to contribute to transformative client projects within a globally renowned consulting firm.
📋 Job Details at a Glance
| Attribute | Details |
|---|---|
| Job Title | Senior Consultant – Adobe Target |
| Location | Bengaluru, India |
| Shift Type | Hybrid Work Model |
| Experience Required | 3 – 5 years in Digital Marketing & Adobe Solutions |
| Tools & Technologies | Adobe Target, Adobe Analytics, Adobe Experience Platform, Adobe Launch, Web SDK |
| Job Type | Full-Time |
| Industry | Digital Marketing, Consulting |
| Travel Requirements | Minimal / None |
| Employment Entity | Deloitte South Asia LLP |
⭐ Key Responsibilities
- Design, configure, and implement A/B tests, multivariate tests, and automated personalization campaigns using Adobe Target.
- Configure Experience Targeting (XT), Recommendations, and Auto-Personalization activities.
- Collaborate closely with UX, design, and content teams to define test hypotheses and create variants.
- Integrate Adobe Target with Adobe Analytics, Adobe Launch (Tags), and Web SDK for comprehensive personalization tracking.
- Define and manage custom mbox parameters, profile scripts, and audience definitions for targeted campaigns.
- Monitor and analyze experiment and personalization campaign performance.
- Debug and validate test setups using DevTools, Adobe Experience Platform Debugger, and other network tools.
- Partner with developers and architects to ensure seamless technical implementation of Adobe solutions.
- Stay updated with the latest Adobe Target features, testing methodologies, and personalization trends.
✅ Required Skills and Expertise
- Hands-on experience with Adobe Target and Adobe Analytics.
- Expertise in Experience Targeting, Recommendations, Auto-Personalization, and A/B/multivariate testing.
- Strong understanding of Adobe Launch (Tag Management) and Adobe Experience Platform Debugger.
- Proficiency in configuring mbox parameters, audience definitions, and profile scripts.
- Knowledge of Web SDK integration for tracking and personalization.
- Solid debugging and validation experience using browser DevTools.
- Strong analytical and problem-solving skills with attention to detail.
🎓 Qualifications
- 3 to 5 years of relevant experience in digital marketing, consulting, or solution implementation.
- Proven experience in implementing Adobe Target solutions for global or Indian clients.
- Graduate degree in Science, Engineering, or related fields from premier institutes.
- Ability to handle client relationships, project management, and mentoring junior consultants.
- Strong communication skills and ability to collaborate across cross-functional teams.
- Willingness to work in a hybrid model (Bengaluru) with minimal travel.
🚀 Why Join Deloitte?
- Be part of a globally recognized firm with a focus on innovation and purpose-driven solutions.
- Work on transformative digital marketing projects for high-profile clients.
- Empower your career with continuous learning, growth opportunities, and leadership development.
- Enjoy a flexible, inclusive, and collaborative work culture focused on employee well-being.
👉 Apply Now
Kick-start your next big career move as a Senior Consultant – Adobe Target at Deloitte Bangalore. Don’t miss the opportunity to shape the future of digital marketing consulting.