Marketing Automation Senior Associate | Brand & Marketing | EY Kochi
Job Description
Summary
EY is looking for a Marketing Automation and Martech Senior Associate to join the Switzerland Brand, Marketing & Communications (BMC) team, based in Kochi. This role is perfect for professionals with 5+ years of marketing automation experience, including 3+ years in Marketo, who are passionate about marketing technology, data management, and analytics. The candidate will execute end-to-end campaigns, support marketing technology integrations, and help optimize digital marketing performance, contributing to EY’s mission of building a better working world.
Job Details at a Glance
| Attribute | Details |
|---|---|
| Job Title | Marketing Automation Senior Associate |
| Location | Kochi, India (Remote flexibility across country) |
| Employment Type | Full-Time |
| Experience | Minimum 5 years (3+ years in Marketo) |
| Qualification | University degree or college diploma in Marketing Technology or related field |
| Tools & Technologies | Marketo, D&B Optimizer, ADP, Cvent, LinkedIn Lead Gen Forms, CRM Dynamics, Microsoft Office, HTML/CSS |
| Requisition ID | 1628695 |
Key Responsibilities
Marketing Automation & Campaign Execution
- Execute complex marketing automation campaigns aligned with strategic objectives.
- Manage email marketing campaigns with expertise in Marketo.
- Coordinate with stakeholders to gather content, assets, and target audience information for campaign execution.
- Ensure campaigns adhere to brand guidelines and compliance policies (GDPR, CAN-SPAM).
Martech & Integration Support
- Assist the Marketing Automation and Martech Lead in integration projects: Marketo – Lens – CRM Dynamics (ADP), D&B Optimizer, chatbot rollout, LinkedIn Lead Gen Forms, Cvent, etc.
- Support project testing, troubleshooting, and technical solutions to optimize marketing technology platforms.
- Develop and maintain documentation for processes, integrations, and best practices.
Stakeholder Management & Reporting
- Report regularly on campaign performance, providing data-driven recommendations.
- Collaborate with internal teams to achieve project objectives and marketing goals.
- Act as a brand ambassador, ensuring all campaigns align with EY’s global brand and business strategy.
Skills and Attributes
- Strong analytical thinking and data-driven decision-making.
- Deep understanding of marketing automation platforms and marketing technology ecosystems.
- Experience with audience segmentation, targeting, and personalization.
- Proficiency in Agile project management and cross-team collaboration.
- Excellent troubleshooting, stakeholder management, and communication skills.
- Attention to detail, organized, self-starter with ability to manage multiple priorities in fast-paced environments.
Qualifications
- University degree or diploma in Marketing Technology or a related field.
- Minimum 5 years of professional experience, with at least 3 years in Marketo.
- Knowledge of data compliance policies and ability to safeguard marketing data.
- Familiarity with HTML, CSS, and scripting is an added advantage.
- Strong interest in marketing technology, data analytics, and reporting.
Technologies & Tools
- Primary: Marketo or similar marketing automation platforms.
- Supporting Tools: D&B Optimizer, ADP, Cvent, LinkedIn Lead Gen Forms, CRM Dynamics.
- Additional Skills: Microsoft Office Suite, HTML/CSS basics.
Why EY
- Collaborate with a global network of marketing, technology, and advisory experts.
- Access personalized career journeys, mentorship, and continuous learning opportunities.
- Work across global projects, interacting with well-known brands and diverse teams.
- Thrive in an inclusive culture that values innovation, collaboration, and professional growth.
- Contribute to EY’s mission of building a better working world.
Apply Now
Advance your career as a Marketing Automation Senior Associate at EY Kochi. Apply now on the official EY Careers page and join a global team of marketing technology and digital strategy professionals.