Global Marketing Analytics Senior Analyst | Boston Consulting Group (BCG) – Gurgaon, India
Job Description
Summary
Boston Consulting Group (BCG) is seeking a Global Marketing Analytics Senior Analyst in Gurgaon, Haryana, India. This role is perfect for professionals with 5–7 years of digital marketing analytics experience who want to advance their career in a global consulting firm. As part of BCG’s marketing and communications team, you’ll drive web and email analytics, audience behavior insights, campaign measurement, and dashboard development. Join BCG to shape data-driven marketing strategies that reach senior decision-makers and global audiences.
Job Details at a Glance
| Position | Global Marketing Analytics Senior Analyst |
|---|---|
| Company | Boston Consulting Group (BCG) |
| Location | Gurgaon, Haryana, India |
| Department | Marketing & Communications |
| Category | Digital Marketing, Analytics |
| Job ID | 55041 |
| Experience Required | 5–7 years |
| Qualification | Bachelor’s degree in Marketing/Analytics/BI |
| Tools / Platforms | Google Analytics, Adobe Analytics, Tableau, Power BI, CRM platforms |
| Focus Areas | Web & Email Analytics, Dashboarding, Audience Segmentation |
| Employment Type | Full-Time, Permanent |
Key Responsibilities
As a Marketing Analytics Senior Analyst at BCG, you will:
Channel Analytics
- Monitor and analyze web and email channel performance.
- Identify trends in engagement, reach, and conversions.
- Detect gaps, drop-offs, and optimization opportunities in user journeys.
Audience Measurement
- Segment and analyze audience behavior by industry, role, and seniority.
- Provide actionable insights for personalization and targeting strategies.
- Highlight CXO and senior leadership engagement patterns.
Reporting & Dashboarding
- Develop and maintain dashboards in Power BI/Tableau.
- Deliver regular reports on digital channel and campaign effectiveness.
- Present insights to both technical and non-technical stakeholders.
Collaboration & Strategy
- Partner with Marketing, MIPA, A&O, and CX teams.
- Support campaign retrospectives and strategic planning decisions.
- Respond to ad hoc analysis requests with actionable insights.
Data & Process Improvements
- Collaborate with data engineering and analytics teams to ensure accuracy.
- Enhance data tagging, segmentation, and measurement processes.
- Maintain documentation of analytics methods and reporting standards.
Skills & Competencies
- 5–7 years of digital marketing analytics experience (preferably B2B/professional services).
- Strong knowledge of Google Analytics, Adobe Analytics, and CRM data.
- Hands-on expertise with Power BI or Tableau for visualization.
- Strong understanding of marketing KPIs, content performance, and conversion paths.
- Analytical skills to turn complex datasets into clear, actionable insights.
- Excellent stakeholder communication and collaboration abilities.
Qualifications
- Bachelor’s degree in Marketing Analytics, Business Intelligence, or a quantitative field.
- Prior experience in audience segmentation, campaign reporting, and digital marketing measurement.
- Exposure to global/multinational corporate environments is a plus.
Who You’ll Work With
- Work closely with Marketing Analytics and Digital Marketing teams.
- Collaborate with CX, MIPA, A&O, and content strategy teams.
- Partner with data science and IT teams to refine analytics infrastructure.
Why Join BCG?
At BCG, you’ll gain exposure to global marketing strategies while working with cross-functional teams that influence the firm’s digital presence worldwide. This is an opportunity to develop expertise, shape global campaigns, and contribute to impactful, data-driven marketing decisions.
Apply Now
Take the next step in your marketing analytics career.
👉 Apply on the official BCG Careers page