Assistant Manager – CRM & Loyalty Marketing | RELT-REALTY Mumbai
Job Description
Summary
Looking for a dynamic Assistant Manager – CRM & Loyalty Marketing role in Mumbai? RELT-REALTY is hiring a proactive professional with 4-7 years of experience to lead customer relationship management, loyalty programs, and referral marketing efforts. This CRM Assistant Manager will drive lead generation, walk-ins, and revenue growth by aligning and motivating cross-functional teams, managing booked and employee bases, and executing targeted marketing campaigns. If you have an MBA and passion for customer engagement, this is your chance to build meaningful client relationships and fuel business growth in the real estate sector.
Job Details at a Glance
| Job Title | Assistant Manager – CRM & Loyalty Marketing |
|---|---|
| Location | Mumbai, Maharashtra |
| Department | CRM, Loyalty Marketing, Sales |
| Experience Required | 4 – 7 Years |
| Minimum Qualification | Master of Business Administration (MBA) |
| Key Skills & Tools | CRM Management, Loyalty Marketing, Lead Generation, Customer Relationship Management, Sales Coordination, Campaign Management |
| Shift | Site-based with Weekly Head Office Review Meetings |
| Posted On | 08 Aug 2025 |
| Application End Date | 04 Feb 2026 |
Key Responsibilities
🚀 Lead Generation & Revenue Growth
- Drive and track weekly, monthly, quarterly, and yearly leads, walk-ins, and revenue targets from both booked and employee bases.
- Set and meet specific lead, walk-in, and revenue targets based on company plans and upcoming project launches.
- Monitor performance closely and provide actionable insights for continuous improvement.
🤝 Team Alignment, Training & Motivation
- Align, train, and motivate teams across CRM, Customer Excellence, Possession, Finance, and Call Centers to generate high-quality leads.
- Assign clear targets for leads, walk-ins, and revenue to all functional teams and drive accountability.
- Foster a collaborative environment to maximize team productivity and morale.
📞 Relationship Management & Client Engagement
- Own the booked and employee base assigned, building strong client rapport and acting as a trusted relationship manager.
- Conduct daily outreach, targeting 50 connects and 5 meetings to generate self-sourced leads.
- Coordinate with closing teams on-site to generate referrals from existing clients and employee networks.
📊 Campaign Execution & Communication
- Ensure all booked clients and employees are aware of loyalty and referral program benefits through mailers, WhatsApp campaigns, and regular communication.
- Participate actively in key handovers, registrations, and promotional events to drive program awareness and lead generation.
🔄 Issue Resolution & Customer Satisfaction
- Handle client escalations promptly in collaboration with CRM and Customer Excellence teams.
- Ensure customer concerns are resolved effectively to foster loyalty and encourage future referrals.
📅 Site-Based Operations & Reporting
- Work primarily on-site at launch or high-potential sales offices; willingness to travel is essential.
- Participate in weekly review meetings at the Head Office to discuss progress, challenges, and strategies.
Skills & Qualifications
- Master’s degree in Business Administration (MBA) with a focus on marketing, sales, or related fields.
- 4-7 years of experience in CRM, loyalty marketing, lead generation, or customer relationship roles.
- Strong expertise in CRM tools and customer engagement strategies.
- Excellent communication, interpersonal, and relationship management skills.
- Proven ability to lead cross-functional teams and drive results in a fast-paced environment.
- Ability to multitask, manage time efficiently, and meet aggressive targets.
- Strong analytical skills to track performance metrics and improve marketing outcomes.
- Comfortable with site-based roles and frequent travel.
Apply Now
Ready to boost your career as an Assistant Manager – CRM & Loyalty Marketing with RELT-REALTY Mumbai? Take the next step and apply today to join a dynamic team driving customer engagement and business growth in real estate.