📢 Assistant Manager – Digital Marketing | L&T Edutech | 8–12 Years Experience | Chennai

Job Description

📝 Summary

Are you a data-driven Digital Marketing Specialist ready to take the next step in your career? L&T Edutech is hiring an Assistant Manager – Digital Marketing to lead, execute, and optimize digital campaigns for its cutting-edge EdTech offerings. Based in Chennai, this strategic role involves driving brand visibility, lead generation, and engagement across digital platforms including SEO, social media marketing, email automation, and paid campaigns. If you have 8–12 years of hands-on experience in performance marketing and a passion for digital innovation, this opportunity is for you.

📌 Job Details at a Glance

🎯 Key Responsibilities

🔍 Digital Campaign Management

• Plan and execute performance marketing campaigns across Google Ads, social media, email, and display networks.
• Optimize campaign performance for lead generation, conversion rates, and engagement KPIs.
• Track campaign performance using tools like Google Analytics, UTM tracking, and dashboards.

✍️ Content & Creative Collaboration

• Coordinate with content writers, graphic designers, and subject matter experts to deliver engaging content.
• Review website and ad copy for SEO, brand alignment, and message clarity.

🔎 SEO Strategy & Execution

• Implement effective on-page and off-page SEO strategies.
• Improve organic rankings for high-intent keywords relevant to online learning, EdTech, and upskilling.

📩 Email Marketing & Automation

• Design and execute email campaigns for different customer segments.
• Use marketing automation tools (e.g., HubSpot, Mailchimp) to create nurture workflows and personalize outreach.

📱 Social Media Management

• Manage and grow presence across LinkedIn, YouTube, Instagram, and Facebook.
• Plan and schedule content calendars, run paid social campaigns, and monitor community engagement.

🎤 Event & Webinar Promotion

• Drive attendance for webinars, conferences, and online events through targeted digital outreach.
• Support pre-event, live event, and post-event marketing amplification.

🤝 Stakeholder & Vendor Coordination

• Collaborate with internal teams including product, sales, and design.
• Manage digital marketing agencies, freelancers, and tech vendors for campaign delivery and optimization.

🧠 Key Skills & Tools

🚀 Digital Marketing Tools

• Google Ads, Meta Business Suite, LinkedIn Ads
• Google Analytics, Search Console
• SEMrush, Ahrefs, or similar SEO tools
• Marketing automation platforms: HubSpot, Mailchimp, Zoho Campaigns

💡 Core Competencies

• Strong understanding of funnel-based marketing, customer journeys, and retargeting strategies
• Creative thinking combined with analytical execution
• Ability to interpret digital performance reports and optimize accordingly

🎓 Qualifications

• Bachelor’s or Master’s degree in:
  • Marketing, Digital Marketing, Business Communication, or related fields
• 8–12 years of digital marketing experience with proven success in:
  • B2C marketing, EdTech, eLearning, or online services

🌟 Why Join L&T Edutech?

• Join a rapidly growing EdTech brand with a strong backing from Larsen & Toubro.
• Work on high-impact digital campaigns that reach thousands of learners.
• Be part of a collaborative, innovation-driven team.
• Access to top marketing tools and analytics platforms.

🚀 Apply Now

Are you ready to lead powerful digital campaigns and shape the future of education?

👉 Apply Now on the Official L&T Careers Page

Your next big opportunity in digital marketing for EdTech starts here!