Digital Marketing Analyst – Zoho Corporation | India
Job Description
Summary
Zoho Corporation is seeking a Digital Marketing Analyst to drive impactful online campaigns, optimize search engine marketing (SEM), and enhance website performance. This role is ideal for professionals with expertise in Google Ads, SEO, SEM, web analytics, and performance reporting. Full-time opportunities are available in Chennai, Salem, Coimbatore, Tirunelveli, and Madurai, allowing you to shape data-driven marketing strategies that increase ROI and boost online visibility.
Job Details at a Glance
| Job Title | Digital Marketing Analyst – Zoho Corporation |
|---|---|
| Location | Chennai, Salem, Coimbatore, Tirunelveli, Madurai |
| Job Type | Full-Time |
| Industry | Technology / Digital Marketing |
| Experience Required | Experience in SEM, SEO, or Digital Marketing analytics preferred |
| Shift | Day Shift |
| Application Mode | Online via Zoho Careers Page |
Key Responsibilities
- Manage Google Ads campaigns to improve ROI, monitor performance, and generate actionable reports.
- Develop and track performance metrics, providing recommendations to optimize campaign strategies.
- Analyze Web Analytics data to guide marketing decisions and create performance reports.
- Integrate SEM campaigns, including Paid Search (PPC), Search Engine Optimization (SEO), social media marketing, and other paid/non-paid digital channels.
- Manage SEO activities for select products and generate detailed reports on performance.
- Oversee all aspects of SEM campaigns, including planning, implementation, monitoring, optimization, and reporting.
- Collaborate with marketing and product teams to improve digital campaign effectiveness.
Required Skills
- Proficiency in Google Ads, SEO tools, SEM, and web analytics platforms.
- Strong analytical skills with the ability to interpret digital marketing data.
- Knowledge of PPC campaigns, keyword research, and ad copy optimization.
- Ability to generate performance reports and actionable insights.
- Understanding of social media marketing, content optimization, and digital channels.
- Strong communication and organizational skills for collaborating with cross-functional teams.
Preferred Qualifications
- Experience with digital marketing strategy, campaign optimization, and reporting tools.
- Familiarity with conversion rate optimization (CRO) and website performance tracking.
- Knowledge of Google Analytics, Tag Manager, and other SEM reporting tools.
- Experience in creating data-driven recommendations to improve online campaigns.
Why Zoho Corporation?
- Work in a dynamic, technology-driven environment focused on innovation and digital growth.
- Collaborate with global marketing and analytics teams to deliver high-impact campaigns.
- Gain opportunities for career growth in SEM, SEO, and digital marketing analytics.
- Contribute to campaigns that directly influence customer acquisition, engagement, and ROI.
Apply Now
Take the next step in your digital marketing career with Zoho Corporation. Apply directly via the official Zoho Careers page to be considered for this full-time opportunity.