Global Audience Analytics Manager | Boston Consulting Group (BCG) | Gurgaon, India
Job Description
Summary
Boston Consulting Group (BCG) is hiring a Global Audience Analytics Manager in Gurgaon, Haryana, India. This role offers the opportunity to drive audience insights, data analytics, and CRM optimization that shape BCG’s global marketing strategies. The ideal candidate will bring 7+ years of experience in marketing analytics, CRM data management, and audience segmentation, with hands-on expertise in Power BI, Tableau, Salesforce, and enrichment platforms like ZoomInfo or D&B.
If you are passionate about audience analytics, marketing data strategy, and cross-functional collaboration, this is your chance to work with one of the world’s top consulting firms and help redefine how global marketing teams understand and engage with their audiences.
Job Details at a Glance
| Position | Global Audience Analytics Manager |
|---|---|
| Company | Boston Consulting Group (BCG) |
| Location | Gurgaon, Haryana, India |
| Category | Marketing & Communications |
| Job ID | 54843 |
| Job Type | Full-time |
| Experience | 7+ years in marketing analytics, CRM, or audience insights |
| Education | Bachelor’s degree in analytics, marketing, or related field |
| Tools | Salesforce/Dynamics, ZoomInfo, D&B, Power BI, Tableau |
Key Responsibilities
As a Global Audience Analytics Manager at BCG, you will:
- Audience Landscape Analysis
- Analyze audience data across CRM, Marketo, Marketing Engine, and enrichment platforms.
- Identify data gaps, inconsistencies, and opportunities in priority industries and personas.
- Support profiling across geographies, industries, and buyer segments.
- CRM Querying & Data Investigation
- Query CRM systems to extract and analyze contact and engagement data.
- Perform audience data audits to ensure quality and alignment with campaigns.
- Highlight data enrichment opportunities in collaboration with CRM teams.
- Reporting & Dashboard Development
- Build dashboards in Power BI/Tableau to visualize segmentation and engagement.
- Monitor enrichment efforts and track audience activation metrics.
- Present insights to guide global go-to-market strategies.
- Cross-functional Collaboration
- Partner with digital marketing, CX, and campaign leaders for data-driven decision-making.
- Work with global teams to surface CRM data issues and trends impacting marketing efforts.
- Documentation & Best Practices
- Maintain segmentation logic, methodologies, and data dictionaries.
- Contribute to best practices in CRM and audience analytics.
Skills & Qualifications
- Experience: 7+ years in marketing analytics, audience insights, or CRM data strategy.
- Technical Expertise: Hands-on with Salesforce/Dynamics, data enrichment tools (ZoomInfo, D&B), Power BI/Tableau.
- Analytical Ability: Strong in structuring large datasets, identifying patterns, and delivering clear insights.
- Knowledge: Audience segmentation, persona development, and marketing funnel optimization.
- Collaboration: Proven ability to partner across global, cross-functional teams.
- Education: Bachelor’s in Marketing Analytics, Data Science, Business Intelligence, or similar.
Why Join BCG?
- Work with a global consulting leader trusted by top businesses worldwide.
- Drive data-driven marketing strategies at a global scale.
- Collaborate with cross-functional, multicultural teams.
- Access cutting-edge tools, systems, and learning opportunities.
- Be part of a culture that values innovation, diversity, and inclusion.
Apply Now
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