Process Innovation Professional – Marketing Operations (SFMC Analyst) at IBM | Pune, Maharashtra, India
Job Description
Summary
IBM India Private Limited is looking for a Process Innovation Professional – Marketing Operations (SFMC Analyst) in Pune, Maharashtra, to accelerate digital transformation for global clients. In this role, you will work within IBM BPO Consulting, leveraging AI-powered workflows, marketing automation platforms (Salesforce Marketing Cloud, Marketo, HubSpot), and process innovation methodologies to optimize marketing operations. This is an entry-level opportunity for early professionals passionate about marketing technology, campaign setup, and data-driven digital marketing.
📋 Job Details at a Glance
| Job Title | Process Innovation Professional – Marketing Operations (SFMC Analyst) |
|---|---|
| Location | Pune, Maharashtra, India |
| Employment Type | Regular, Entry Level |
| Work Arrangement | Onsite |
| Experience Required | Entry Level |
| Education | Bachelor’s Degree (Master’s Preferred) |
| Key Skills | Marketing Automation, Salesforce Marketing Cloud, Marketo, HubSpot, Campaign Setup, CRM Integration, Analytics |
| Shift | General (Day Shift) |
| Travel Required | None |
✅ Key Responsibilities
- Configure and deploy marketing campaigns across platforms, ensuring accuracy and compliance.
- Collaborate with marketing teams to understand campaign objectives, target audiences, and requirements.
- Utilize marketing automation tools (SFMC, Marketo, HubSpot) to set up email campaigns, landing pages, and workflows.
- Implement tracking parameters and monitor campaign performance for analysis.
- Conduct quality assurance checks and troubleshoot campaign execution issues.
- Integrate campaign setups with CRM and analytics systems.
- Optimize campaign setup processes for efficiency and effectiveness.
- Provide support and training to marketing teams on tools and processes.
- Stay updated on platform updates, trends, and best practices in marketing automation.
💡 Required Skills & Expertise
- Proficiency in marketing automation platforms such as Salesforce Marketing Cloud (SFMC), Marketo, HubSpot.
- Strong understanding of campaign setup processes, segmentation, and targeting strategies.
- Ability to deploy email campaigns, landing pages, and marketing workflows effectively.
- Experience integrating campaigns with CRM systems and analytics tools.
- Detail-oriented with excellent organizational and time management skills.
- Strong communication and collaboration skills to work with marketing teams.
- Analytical and problem-solving skills for troubleshooting campaign issues.
🌟 Preferred Skills & Expertise
- Certification in marketing automation platforms.
- Basic knowledge of HTML/CSS for campaign customization and troubleshooting.
- Familiarity with A/B testing methodologies and dynamic content personalization.
- Experience with API integrations for data exchange between marketing tools.
- Understanding of compliance and regulatory considerations in marketing campaigns.
- Exposure to project management tools for coordination and tracking.
- Continuous learning mindset to stay updated with marketing technology trends.
🎓 Qualifications
- Bachelor’s Degree in Marketing, Business, IT, or related field (Master’s Degree preferred).
- Entry-level experience in marketing operations or marketing technology.
🌟 Why Work at IBM?
IBM Consulting combines process innovation, AI, and hybrid cloud solutions to empower clients across industries. IBMers enjoy a collaborative environment that fosters learning, experimentation, and career growth. By joining IBM, you’ll have the opportunity to contribute to impactful marketing automation initiatives while developing your professional skills in a global, inclusive workplace.
🚀 Apply Now
Advance your career as a Process Innovation Professional – Marketing Operations (SFMC Analyst) at IBM in Pune, Maharashtra. Apply today via the official IBM careers portal:
👉 Apply Now at IBM Careers