🏢 Assistant Manager – CRM | L&T Realty | Delhi

Job Description

🔍 Summary

L&T Realty, a leader in India’s real estate sector, is hiring for the position of Assistant Manager – CRM (Customer Relationship Management) in Delhi. This is a strategic and customer-facing role ideal for professionals with 4–16 years of experience in real estate CRM, post-sales operations, and customer lifecycle management.

As an Assistant Manager – CRM at L&T Realty, you will manage the entire post-sales customer journey—from documentation to payment follow-ups and possession handover—while enhancing client satisfaction and driving long-term retention. If you thrive on building strong relationships and delivering an exceptional customer experience, this is your opportunity to join one of India’s most trusted infrastructure brands.

📋 Job Details at a Glance

🎯 Key Responsibilities

🤝 Customer Relationship Management

• Manage the complete customer lifecycle post-sales till possession handover.
• Act as the primary point of contact for customer queries, escalations, and follow-ups.
• Drive customer satisfaction and retention through timely resolution and proactive communication.

🧾 Documentation & Operations

• Manage all customer documentation including application forms, allotment letters, agreements, and sale deeds.
• Coordinate with internal departments to ensure smooth processing of paperwork and handover formalities.
• Maintain accurate records and documentation in ERP/SAP systems.

💸 Collection & Payment Follow-up

• Monitor sales collections, track invoices, and send demand notices to customers.
• Liaise with the Finance and Accounts teams to ensure timely updates and collections.
• Support customers in home loan disbursement processes through coordination with HFI teams and banks.

📊 Reporting & MIS

• Generate and manage MIS reports, budget tracking, booking status, and cancellation summaries.
• Standardize data formats and reporting mechanisms for improved internal tracking.
• Provide regular feedback to the sales and marketing teams on customer sentiment and behavior trends.

🌟 Customer Delight Initiatives

• Launch initiatives like welcome kits, property exhibitions, and guided site visits.
• Plan customer engagement strategies to improve brand loyalty and post-sales satisfaction.
• Lead the CRM efforts at on-ground events, walkthroughs, and exhibitions.

✅ Skills & Qualifications

• MBA/PG/Graduate with 5–10 years of experience in CRM roles within the real estate industry.
• Hands-on experience with ERP/SAP (Sales Module) and customer documentation processes.
• Strong interpersonal, negotiation, and communication skills.
• Ability to manage escalations, documentation, customer follow-ups, and coordination across teams.
• Proficiency in Excel, CRM software, and customer service tools.

🧩 Interdepartmental Coordination

• Internal Teams: Sales, Marketing, Finance, Legal, Engineering, IT
• External Stakeholders: Customers, Banks, HFIs, Agencies, Channel Partners

🚀 Why Join L&T Realty?

• Be part of a reputed brand under Larsen & Toubro (L&T) with a strong presence across India.
• Work on high-profile residential and commercial real estate projects.
• Experience an empowering culture focused on growth, ownership, and customer delight.
• Access strong internal systems, training, and support for professional development.

📥 Apply Now

Are you ready to shape the customer experience at L&T Realty and grow your career in CRM?

👉 Click here to apply on the official L&T Careers page

📌 Application Deadline: 7 March 2026