Chief Marketing & Strategy Officer (CMSO) – Ultrasound International | GE Healthcare | International (Multiple Locations)
Job Description
Summary
Join GE Healthcare as the Chief Marketing & Strategy Officer (CMSO) – Ultrasound International, leading global marketing strategy and business growth across international zones. This senior-level leadership role focuses on driving profitable growth for the ultrasound portfolio by crafting data-driven marketing strategies, forecasting market trends, and spearheading go-to-market initiatives. If you have over 15 years of marketing and business leadership experience in healthcare or medical technology, and are skilled in strategy development, team leadership, and cross-functional collaboration, this role offers a unique opportunity to influence innovation and expansion in the global ultrasound market.
Job Details at a Glance
| Job Title | Chief Marketing & Strategy Officer (CMSO) – Ultrasound International |
|---|---|
| Locations | International – Multiple Locations Available |
| Category | Marketing |
| Experience Level | Senior Level (15+ years experience) |
| Education | Bachelor’s Degree in Marketing, Business, Engineering, or Equivalent |
| Shift | Day Shift |
| Key Skills & Tools | Marketing Strategy, Market Forecasting, Product Launch, Team Leadership, Digital Marketing, Go-to-Market Strategy, Data Analytics |
| Relocation Assistance | Not Provided |
| Job ID | R4028413 |
Key Responsibilities
- Lead the ultrasound international marketing strategy, driving profitable growth across global markets and subsegments.
- Coordinate long-term strategic planning, budgeting, market forecasting, and worldwide product planning with key stakeholders.
- Analyze market, clinical, customer, and competitive trends to anticipate shifts and adjust marketing and business strategies accordingly.
- Drive go-to-market (GTM) strategy enhancement and business model innovation to accelerate growth in international markets.
- Utilize data analytics to improve market sizing, forecast accuracy, and decision-making processes.
- Develop and implement integrated marketing plans including new product introductions, key opinion leader (KOL) engagement, marketing campaigns, and clinical education initiatives.
- Manage marketing budget allocation to maximize ROI and ensure effective campaign execution across regions.
- Collaborate with the international MarCom team to tailor marketing content for localized markets, enhancing customer engagement and lead generation.
- Partner with digital marketing and performance managers to optimize omnichannel marketing strategies and accelerate lead management processes.
- Support financial and operational KPI management, working closely with the GM Ultrasound International and cross-regional teams.
- Equip commercial teams with marketing collateral and sales enablement tools aligned with the ultrasound product positioning.
- Lead onboarding training programs for new hires in the ultrasound commercial teams twice yearly.
- Represent ultrasound marketing in global initiatives and advocate lean methodologies to optimize business processes.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business Administration, Engineering, or related field.
- Minimum 15 years of experience in business management, sales, marketing, or healthcare product industries.
- At least 5 years in senior sales management or general management roles with a track record of driving growth.
- Strong leadership experience managing direct and indirect teams in a global, matrixed organization.
- Demonstrated ability to collaborate across diverse, cross-functional teams and influence change internationally.
- Excellent analytical skills, with experience in market forecasting, budgeting, and strategic planning.
- Proven ability to deliver high-quality results under tight deadlines and drive continuous process improvements.
- Strong problem-solving skills and customer-centric mindset focused on creating profitable business solutions.
- Fluent in English with excellent oral and written communication skills.
- Experience in lean methodologies and operating mechanisms within large organizations.
Why Work at GE Healthcare?
- Join a global leader in healthcare innovation committed to transforming patient care worldwide.
- Collaborate with diverse, talented teams in a supportive and inclusive environment.
- Access opportunities to lead strategic initiatives impacting healthcare technology on a global scale.
- Enjoy competitive compensation packages with comprehensive benefits (where applicable).
- Drive meaningful change and business growth in the dynamic ultrasound market segment.
Apply Now
Ready to take your marketing and strategy leadership to the next level as the Chief Marketing & Strategy Officer (CMSO) – Ultrasound International at GE Healthcare? Don’t miss this chance to shape the future of healthcare technology worldwide.